Student At Home
WEBSITE DESIGN & DEV | SOCIAL MEDIA MGT | DIGITAL MARKETING
Client Brief:
Take a step and journey with us on this comprehensive case study of our latest project Student At Home (SAH). This detailed breakdown will cover various aspects of the strategic solutions we implemented for SAH. We started off with defining their brand identity, we moved on to refresh their website, manage their social media channels, and maintain their website from time to time.
Deliverables:
1. Website Design & Development
2. Social Media Management
3. Digital Marketing
Website Redesign & Dev
The starting point was therefore to redefine their brand to appeal to the youth through intriguing design, friendly copy, and the perfect imagery choice.
For example;
– We used fun colours like pink and red to give the website a more youthful vibe.
– We came up with catchy copy like “groovy gang” to speak to their audiences, the student population.
– We hired professional models for the SAH accommodation shoot to introduce youthfulness to the website.
The results;
– A more student friendly website.
– Professional photography which attracts students.
– A functional website that clear communicates the value proposition.
Search Engine Optimisation/SEO
SEO is the process of optimising your website so that it can rank higher on search engines like Google to increase website traffic. More traffic with the right value proposition results in more sales. The more optimised, the higher you rank on Google.
We addressed pre-existing SEO issues, researched keywords to position SAH according to customer intent, analysed key competitors, optimised top 10 performing key words, among others.
The result;
– Higher Google ranking
– Increased website traffic
– Increased room inquiries
– Increased conversions
Calendly Integration
We setup for Calendly a “virtual availability and booking app used to schedule meetings, appointments, and events for individuals and organisations.” This made it easier for students to book viewings and for SAH to keep on top with these bookings with automated messaging, booking reminders, and followup messages to stay relevant to the students.
We also provided them with monthly reports with actionable recommendations and keep them updated on the bookings.
The result;
– Increased bookings for viewings.
– Higher lead conversion.
– Automated workflow for efficiency.
Social Media Marketing
We updated their brand identity specifically the typography, colours, and element design. We designed them in a fun, youthful, & bubbly way for their target market. We employed this branding across there marketing collateral which was designed to drive traffic to their website and prompt inquiries from prospective tenants.
The result;
– Increased engagement on social media platforms.
– Increased traffic to their website.
– Increased follower count on social media.
Social Media Mgt
Having an open & reliable channel of communication with tenants & prospective tenants is extremely important in the student accommodation space. We carried out market research and found out majority of SAH’s target market spends time on social media especially Instagram. Thus, we took on the role of managing all SAH’s social media channels and creating marketing content. We employed a marketing strategy with the intention of driving traffic to the SAH website in order to drive an action of booking a room viewing or applying for accommodation.
This played a vital role in the signing up for leases by the students.
The result;
– Increased inquiries
– Increased traffic on the website.
– Increased leases secured by SAH.
LinkTree Integration
We linked key pages like; view our rooms, book a viewing, and apply now on the LinkTree which resulted in traffic on these pages.
The result;
– Increased traffic to the key pages on their website.
– Increased booking of accommodations from social media
– Insight on what pages to optimise based on performance.
The Results
Over the course of 3 months, we completely transformed the SAH brand. The implementation of our handpicked strategies and solutions has unquestionably proven to be a resounding success for Student at Home.
Key Performance Indicators:
– 210 new leases signed since we started working with them.
– +R 20 million in revenue for 2024
– 100% engagement & traffic on various social media platforms.
– +486k accounts reached in that period.
Buckle up and let us also drive you to unprecedented success!
Working with Student At Home was nothing short of amazing. Their open minded CEO, Dessere gave us creative freedom and support which allowed us to execute all our ideas in order to achieve there goal which was to get booked out for the 2024 calendar year. This was achieved all within three months of taking us on. We continue to work closely with the Student At Home team providing consultation and social media content creation on a monthly basis.
Book your stay with them at www.studentathome.co.za and enjoy the comforting feeling of home away from home.